After New York Media merged with Vox Media in fall 2019, we were tasked with bringing
Curbed, formerly a Vox brand, into the
New York family. This project involved both rebranding, redesigning and migrating the site onto a new platform, as well as some consideration for more focused New York-centric coverage. The project was the first joint effort post merger, and the team consisted of editorial and product designers as well as editorial staff from both pre-merger organizations. It was awarded the silver medal for best homepage redesign at the 2021 Society of Publication Designers Awards.
My Role: editorial product design director
The Team: Head of Creative, Ian Adelman / Lead Identity & product designer, Marcus Peabody / Senior Product designer, Heather Shoon / Visuals art Director, Stevie Remsberg / Product Manager, Jenny Barrett / engineers, Keren Lerner, Maria Mera, Maria Fernandez
curbed: Home screen design
Curbed originally had multiple city sites across the US. When it moved into the New York stable it became more geographically focused content, and where New York magazine's interior design and architecture and urbanism coverage moved. We developed a homepage design that suggested the irregularity and denseness of urban environment, with the negative spaces creating a pathway down and through the content on the page.