In fall 2018, I redesigned the home screen and other new features on
nymag.com. The redesign objectives were 1) to reestablish legacy brand
New York as the parent brand of a portfolio of 5 sub verticals, via a more transparent architecture and navigation, and 2) launch a consumer subscription via implementation of a metered paywall. New sections on the site were also established, such as
The Thousand Best Restaurant & Bar list, and
The Urbanist.
Role: editorial design director & Lead product designer
Team: Chief Creative officer, Ian Adelman / Product Manager, Hillary McDaniels / Engineers, Zoe Chodosh, Skye fradd, Victoria Thevenot, Keren Lerner, Maria Mera